B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Current

26%

26% -- share of marketers for marketers citing paid social media as top ROI-generating channel (2026)

Name: Share Of Marketers Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2026 · HubSpot

26% of marketers consider paid social media to be the top ROI-generating channel, ranking second after website/blog/SEO.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

26%

Unit

Percentage

Data Vintage

2026

Entity

marketers citing paid social media as top ROI-generating channel

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier A

http://blog.hubspot.com/blog/tabid/6307/bid/33819/20-Stats-Every-Global-Social-Media-Marketer-Should… ↗

Confidence: 74/100 Vintage: 2026 Channel: Common Crawl

Source Article

20 Stats Every Global Social Media Marketer Should Know

Original Research

HubSpot · Original study ↗

Methodology

Website/blog/SEO ranked #1; paid social second at 26%

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers citing paid social media as top ROI-generating channel: 26% share of marketers. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-social-roi-channel-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/paid-social-roi-channel-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share of marketers for marketers citing paid social media as top ROI-generating channel<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/paid-social-roi-channel-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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