B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- share of marketers for Singapore financial companies (2012)
68% of Singapore financial companies (or marketers in financial companies) reported that they had previously invested in a new digital approach that did not deliver anticipated ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian Marketing Services
Primary
Tier B
http://wearesocial.sg/blog/2012/06/friday-facts-31/ ↗
Source Article
Five Friday Facts #31
Original Research
Experian Marketing Services
· Original study ↗
Methodology
Experian Marketing Services survey of Singapore marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore financial companies: 68% share of marketers. Source: Experian Marketing Services (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sg-financial-companies-roi-failure-2012
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<blockquote cite="https://lighthousedata.io/data/sg-financial-companies-roi-failure-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of marketers for Singapore financial companies<br><small>Source: Experian Marketing Services (2012) · <a href="https://lighthousedata.io/data/sg-financial-companies-roi-failure-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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