B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.30
$0.30 -- cost per engagement for TikTok influencer campaigns (2026)
For TikTok influencer marketing campaigns with well-matched creators, a cost per engagement under $0.30 is achievable in 2026.
- Represents an achievable benchmark threshold rather than an empirical average
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.30
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Collabios
Primary
Tier B
https://collabios.com/en/blog/influencer-pricing-guide ↗
Source Article
Influencer Pricing 2026: Rates by Tier + Platform
Influencer Pricing 2026: Rates by Tier + Platform (Instagram, TikTok, YouTube)
Influencer pricing in 2026, explained for brands: real rates by follower tier and platform (Instagram, TikTok, YouTube, UGC), plus the four levers — usage rights, exclusivity, turnaround, niche — that move every quote. Bu…
Original Research
Collabios
· Original study ↗
Methodology
Vendor guide benchmark threshold
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok influencer campaigns: $0.30 cost per engagement. Source: Collabios (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-cpe-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/tiktok-cpe-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.30</strong> -- cost per engagement for TikTok influencer campaigns<br><small>Source: Collabios (2026) · <a href="https://lighthousedata.io/data/tiktok-cpe-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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