B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.78
$0.78 -- cost per engagement for Sprouts Farmers Market Title IX athlete influencer campaign (2022)
Sprouts Farmers Market achieved an average cost per engagement (CPE) of $0.78 for its Title IX athlete influencer campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.78
Unit
Currency Usd
Data Vintage
2022
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Icon Source
Primary
Tier A
https://iconsource.com/blog/how-sprouts-farmers-market-leveraged-nil-athlete-deals/ ↗
Source Article
Sprouts Farmers Market Amplified Its Presence with Athlete Influencers | Icon Source
Sprouts Farmers Market wanted to celebrate the 50th anniversary of Title IX and amplify their individual partnerships with the University of Texas, the University of California—Los Angeles, the University of Southern California, and Arizona State University. To do this, the brand worked with female …
Original Research
Icon Source
· Original study ↗
Methodology
Average cost per engagement across 50 athlete posts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sprouts Farmers Market Title IX athlete influencer campaign: $0.78 cost per engagement. Source: Icon Source (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprouts-title-ix-cpe
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<blockquote cite="https://lighthousedata.io/data/sprouts-title-ix-cpe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.78</strong> -- cost per engagement for Sprouts Farmers Market Title IX athlete influencer campaign<br><small>Source: Icon Source (2022) · <a href="https://lighthousedata.io/data/sprouts-title-ix-cpe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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