B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$0.03
$0.03 -- cost per engagement for Blessed by Danny Ayeko TikTok #BenzChallenge campaign (2024)
The CPE (cost per engagement) for the Blessed by Danny Ayeko TikTok #BenzChallenge campaign was $0.0341.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.03
Unit
Currency Usd
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clicks Talent
Primary
Tier B
https://www.clickstalent.com/casestudies/blessed-by-danny-ayeko ↗
Source Article
Blessed by Danny Ayeko
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About the Campaign
For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag "#BenzChallenge". Five influencers with a high following created content which captured them acting like they are driving around in a Mercedes Benz. Around 48% of the viewers were…
Original Research
Clicks Talent
· Original study ↗
Methodology
Agency-reported campaign CPE
Methodology documented
Segmentation
IndustryMedia
Company SizeMid-market
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Blessed by Danny Ayeko TikTok #BenzChallenge campaign: $0.03 cost per engagement. Source: Clicks Talent (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/benzchallenge-tiktok-cpe
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<blockquote cite="https://lighthousedata.io/data/benzchallenge-tiktok-cpe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.03</strong> -- cost per engagement for Blessed by Danny Ayeko TikTok #BenzChallenge campaign<br><small>Source: Clicks Talent (2024) · <a href="https://lighthousedata.io/data/benzchallenge-tiktok-cpe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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