B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- brand discovery rate for TikTok users (2026)
61% of TikTok users discover new brands and products on the platform.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amt.ai
Primary
Tier C
https://amt.ai/blog/lifestyle-influencers ↗
Source Article
Lifestyle Influencers: Why DTC Brands Partner With Them and How to Find the Right Ones
Original Research
amt.ai
· Original study ↗
Methodology
Cited research, original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok users: 61% brand discovery rate. Source: amt.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-brand-discovery-61pct
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<blockquote cite="https://lighthousedata.io/data/tiktok-brand-discovery-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- brand discovery rate for TikTok users<br><small>Source: amt.ai (2026) · <a href="https://lighthousedata.io/data/tiktok-brand-discovery-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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