B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- brand discovery rate for YouTube (2021)
90% of people say they discover new brands or products on YouTube.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think with Google
Primary
Tier B
https://www.realsubscribers.com/blogs/how-create-youtube-videos-without-showing-face.html ↗
Source Article
How to create YouTube videos without showing your face in 2021
When considering, producing avlog without showing your face you can go for many types of videos such as tutorials, unboxing, product demonstrations, screenshares, gaming videos, product reviews, podcasts or filming live events.You can even go with your screen recordings that can be anything from sof…
Original Research
Think with Google
· Original study ↗
Methodology
Cited from Think with Google
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 90% brand discovery rate. Source: Think with Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-brand-discovery-90
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<blockquote cite="https://lighthousedata.io/data/youtube-brand-discovery-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- brand discovery rate for YouTube<br><small>Source: Think with Google (2021) · <a href="https://lighthousedata.io/data/youtube-brand-discovery-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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