B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- brand discovery rate for Instagram Stories (2021)
58% of people surveyed by Facebook say Stories have introduced them to a brand or product.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook
Primary
Tier C
https://142productions.com/guide-to-instagram-video-in-feed-stories-igtv-live-and-reels/ ↗
Source Article
Guide to Instagram Video: In-Feed, Stories, IGTV, Live, and Reels - We are 142 Productions
If your brand is on Instagram, video is a must-have for your social media marketing strategy. But it goes a little bit beyond just uploading your existing video content. In Instagram’s case, having platform-specific video content is pretty important. This is because of all the different video format…
Original Research
Facebook
· Original study ↗
Methodology
Facebook-conducted consumer survey cited by third-party blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Stories: 58% brand discovery rate. Source: Facebook (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-stories-brand-discovery-58pct
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<blockquote cite="https://lighthousedata.io/data/instagram-stories-brand-discovery-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- brand discovery rate for Instagram Stories<br><small>Source: Facebook (2021) · <a href="https://lighthousedata.io/data/instagram-stories-brand-discovery-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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