B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5% -- ad spend for D2C brands on TikTok (2021)

Name: Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2021 · DIGIDAY

TikTok accounted for approximately 5% of social media ad budgets among D2C brands working with performance marketing agency Digishop Girl.

Based on clients of performance marketing agency Digishop Girl

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Attribution: DIGIDAY View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2021

Entity

D2C brands on TikTok

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DIGIDAY Primary Tier B

https://digiday.jp/brands/marketers-see-tiktok-as-a-staple-of-the-social-budget/ ↗

Confidence: 62/100 Vintage: 2021 Channel: Cc Extraction

Source Article

TikTok は、いよいよソーシャル予算の主役になりつつある：「プラットフォームとして勢いがある」 | DIGIDAY［日本版］

これまでメディアバイヤーの間で「お試し」的に使われてきたTikTokが、2021年にはいよいよソーシャルメディアにおける中心的な存在になりそうだ。実際、TikTokへの広告出稿量は大きく増加傾向にある。米中対立のなかで […] これまでメディアバイヤーの間で「お試し」的に使われてきたTikTokが、2021年にはいよいよソーシャルメディアにおける中心的な存在になりそうだ。実際、TikTokへの広告出稿量は大きく増加傾向にある。米中対立のなかで米国における立場が危ぶまれていたTikTokだが、オラクル（Oracle）による買収が承認されたことでこの懸念が解消したことも、好材料として作用してい…

Original Research

DIGIDAY · Original study ↗

Methodology

D2CブランドのSNS予算に基づく

Methodology documented

Segmentation

IndustryB2C RegionJP Channelsocial

Cite this stat

Plain Text

D2C brands on TikTok: 5% ad spend. Source: DIGIDAY (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ad-spend-share-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tiktok-ad-spend-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ad spend for D2C brands on TikTok<br><small>Source: DIGIDAY (2021) · <a href="https://lighthousedata.io/data/tiktok-ad-spend-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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