B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.84%
0.84% -- click through rate for TikTok ads (2026)
TikTok's blended average ad click-through rate is 0.84%.
- Format changes the CTR by up to 19x
- Represents a blended average across all auction placements
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
TTS Vibes
Primary
Tier B
https://insights.ttsvibes.com/tiktok-ad-click-through-rate-by-format/ ↗
Source Article
TikTok Ad Click-Through Rate By Format 2026 [Benchmark Data] - TTS Vibes
TikTok Ad Click-Through Rate By Format 2026 [Benchmark Data]
TikTok’s blended ad click-through rate is 0.84%, but format changes that number by up to 19x. TopView placements reach 12%–16% CTR while standard In-Feed video sits at 1%–3%, based on 2025–2026 data from Triple Whale, Measured.com, and Tik…
Also cited by
2026-09-19
Original Research
TTS Vibes
· Original study ↗
Methodology
Based on 2025-2026 data from Triple Whale, Measured.com, and TikTok for Business.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok ads: 0.84% click through rate. Source: TTS Vibes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ad-ctr-by-format-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ad-ctr-by-format-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.84%</strong> -- click through rate for TikTok ads<br><small>Source: TTS Vibes (2026) · <a href="https://lighthousedata.io/data/tiktok-ad-ctr-by-format-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.