B Evidence Grade B Graded under review Safe to Cite Recent

71.33%

71.33% -- click through rate for first search engine results page (2025)

2025  · Moz

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Attribution: Moz View source
Lighthouse Research Team
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Source verified Evidence graded
Value
71.33%
Unit
Percentage
Data Vintage
2025
Entity
first search engine results page
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Moz Primary Tier B
https://maropost.com/blog/how-to-combine-seo-and-email-marketing-for-better-rankings/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
How To Combine SEO And Email Marketing For Better Rankings
Search engine optimization (SEO) and email marketing are two cost-effective yet highly effective Content Marketing strategies that ensure our content reaches its target audience. Together, SEO and email marketing campaigns improve our website ranking on the search engine results page. There is no ap…
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Original Research
Moz · Original study ↗

Source: Moz's previous CTR survey

Industrymarketing
Plain Text
first search engine results page: 71.33% click through rate. Source: Moz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moz-ctr-survey-2025
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<blockquote cite="https://lighthousedata.io/data/moz-ctr-survey-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.33%</strong> -- click through rate for first search engine results page<br><small>Source: Moz (2025) · <a href="https://lighthousedata.io/data/moz-ctr-survey-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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