B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- marketing budget reduction rate for Technical marketers (marketers to engineers) (2020)
Immediately following the introduction of COVID-19 lockdown measures in 2020, 47% of technical marketers surveyed reported that their budgets were reduced.
- Budget reductions were reported as temporary at least
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
engineering.com
Primary
Tier B
https://www.arrowfly.com/the-impact-of-covid-19-on-technical-marketing-according-to-the-data/ ↗
Source Article
The Impact of COVID-19 on Technical Marketing: According to the Data
Original Research
engineering.com
· Original study ↗
Methodology
engineering.com Marketing to Engineers survey; budget reductions immediately following introduction of COVID-19 lockdown measures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Technical marketers (marketers to engineers): 47% marketing budget reduction rate. Source: engineering.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/technical-marketer-budget-cuts-2020
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<blockquote cite="https://lighthousedata.io/data/technical-marketer-budget-cuts-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- marketing budget reduction rate for Technical marketers (marketers to engineers)<br><small>Source: engineering.com (2020) · <a href="https://lighthousedata.io/data/technical-marketer-budget-cuts-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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