B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- marketing budget reduction rate for SEA brands (2020-04)

Name: Marketing Budget Reduction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2020-04 · n=150 · Silverpush

71% of surveyed respondents in SEA reported that brands are reducing marketing budgets to avoid association with COVID-19 related content.

Budget cuts ranged from a complete halt to up to 80% budget cuts
Specifically aimed at avoiding running ads across coronavirus-related content

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Attribution: Silverpush View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2020-04

Entity

SEA brands

Sample Size

150

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Silverpush Primary Tier A

https://www.silverpush.co/blogs/how-are-brands-responding-to-covid-19/ ↗

Confidence: 57/100 Vintage: 2020-04 Channel: Wayback

Source Article

A SEA Survey on Brands Response to COVID-19 - Silverpush

How are Brands Responding to COVID-19? A Brand Marketer Survey Across SEA Market | 14 May, 2020 Brands have been profoundly affected by the coronavirus pandemic. Brands’ response to the coronavirus pandemic not only impacts consumers’ trust today, but it will also significantly impact future purchas…

Original Research

Silverpush · Original study ↗

Methodology

Silverpush survey of 150+ agency heads, media business leads, and brand marketers in Southeast Asia, April 2020. Budget reductions ranged from a complete halt of marketing spend to cuts of up to 80%, driven by brand safety concerns around coronavirus-related content.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

SEA brands: 71% marketing budget reduction rate. Source: Silverpush (2020-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-brands-reducing-budgets-brand-safety-covid19

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<blockquote cite="https://lighthousedata.io/data/sea-brands-reducing-budgets-brand-safety-covid19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- marketing budget reduction rate for SEA brands<br><small>Source: Silverpush (2020-04) · <a href="https://lighthousedata.io/data/sea-brands-reducing-budgets-brand-safety-covid19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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