B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- marketing budget reduction rate for companies (Gartner survey) (2024)
A Gartner survey reported a 15% reduction in marketing budgets in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.cmoalliance.com/10-strategies-to-drive-demand-generation-despite-budget-cuts/ ↗
Source Article
10 strategies to drive demand generation despite budget cuts
SBI Research reported that one of four tensions facing CEOs is prioritizing customer acquisition, but deprioritizing marketing spend.
As Chief Marketing Officers consistently strive to deliver value, tight budgets introduce further challenges. With the pressure to produce results, maximize reach, an…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey, cited secondhand
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
companies (Gartner survey): 15% marketing budget reduction rate. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-reduction-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-reduction-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing budget reduction rate for companies (Gartner survey)<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/marketing-budget-reduction-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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