B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- marketing budget reduction rate for marketing offices (2020)
65% of marketing offices had to reduce available budgets as a direct consequence of the COVID-19 pandemic.
- As a direct consequence of the COVID-19 pandemic
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://atlantic-technologies.com/en/blog/account-based-marketing-b2b/ ↗
Source Article
Account-based Marketing is the Standard for B2B Marketing
Account-based Marketing is the Standard for B2B Marketing
Account-based Marketing is a strategy that is increasingly followed amongst marketing teams for B2B marketing. This approach involves the identification of target companies (specifically accounts) in which to direct highly personalized commun…
Original Research
Gartner
· Original study ↗
Methodology
Gartner, March 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing offices: 65% marketing budget reduction rate. Source: Gartner (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing_budget_reduction_2020
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<blockquote cite="https://lighthousedata.io/data/marketing_budget_reduction_2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- marketing budget reduction rate for marketing offices<br><small>Source: Gartner (2020) · <a href="https://lighthousedata.io/data/marketing_budget_reduction_2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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