B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- content marketing effectiveness rate for tech firms (2016)
Only 30% of tech firms/marketers surveyed felt their content marketing efforts were effective.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://mercermackay.com/thinking/blog/writers-advice-chis-henry/ ↗
Source Article
[Our Writer’s Advice] How Content Marketing Propels Success
We asked our writers for their take on why technology companies need to master content marketing. We’ll be sharing their blog posting in a series called “Our Writer’s Advice.” Here is Chris Henry’s perspective:
How Content Marketing Propels Success
Rapid change is something we accept in the technolo…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute 2016 B2B Tech Content Marketing survey, cited by Mercer Mackay blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tech firms: 30% content marketing effectiveness rate. Source: Content Marketing Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tech-content-marketing-effectiveness-2016
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<blockquote cite="https://lighthousedata.io/data/tech-content-marketing-effectiveness-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- content marketing effectiveness rate for tech firms<br><small>Source: Content Marketing Institute (2016) · <a href="https://lighthousedata.io/data/tech-content-marketing-effectiveness-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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