B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- content marketing effectiveness rate for B2B marketers (2012)
36 percent of surveyed B2B marketers believe they are effective at content marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FOLIO Magazine (citing B2B content marketing research)
Primary
Tier C
http://themarketingautomationreport.wordpress.com/2012/12/18/b-to-b-content-marketing-spend-is-up-de… ↗
Source Article
B-to-B Content Marketing Spend Is Up, Despite Mixed Effectiveness
Original Research
FOLIO Magazine (citing B2B content marketing research)
· Original study ↗
Methodology
Survey of B2B marketers, cited via foliomag.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 36% content marketing effectiveness rate. Source: FOLIO Magazine (citing B2B content marketing research) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-effectiveness-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-effectiveness-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- content marketing effectiveness rate for B2B marketers<br><small>Source: FOLIO Magazine (citing B2B content marketing research) (2012) · <a href="https://lighthousedata.io/data/b2b-content-marketing-effectiveness-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.