B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
9%
9% -- content marketing effectiveness rate for marketers (2016)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.flywheelbrands.com/podcast/why-content-will-always-be-king-when-its-not-a-royal-pain ↗
Source Article
Why Content Will Always Be King (When It's Not a Royal Pain) | Podcasts | Flywheel Brands
Why Content Will Always Be King (When It's Not a Royal Pain)
"Content marketing" isn't just another trendy buzzword to throw around in conversation at your next conference. It's a method...
"Content marketing" isn't just another trendy buzzword to throw around in conversation at your next conference…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute research; original survey methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 9% content marketing effectiveness rate. Source: Content Marketing Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-marketers-content-marketing-effective-9pct
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<blockquote cite="https://lighthousedata.io/data/cmi-marketers-content-marketing-effective-9pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- content marketing effectiveness rate for marketers<br><small>Source: Content Marketing Institute (2016) · <a href="https://lighthousedata.io/data/cmi-marketers-content-marketing-effective-9pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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