B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- content marketing effectiveness rate for businesses investing in content marketing (2024)
73% of businesses that engage in content are effective in their marketing efforts.
- Secondary citation attributed generally to 'studies' without named methodology or specific primary source
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Lighthouse Research Team
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sixelevenbpo.com
Primary
Tier C
https://www.sixelevenbpo.com/blog/businesses-that-are-most-likely-to-outsource/ ↗
Source Article
Businesses That Are Most Likely to Outsource | SixEleven
What Jobs Can I Outsource? Here’s What and Why
Businesses may now engage with their customers more easily and quickly with digital communication. While many enterprises would have remained local years ago, technology and the internet have allowed many businesses to expand globally. A key driver of t…
Original Research
sixelevenbpo.com
· Original study ↗
Methodology
Cited as 'according to studies' without named source; secondary citation of unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses investing in content marketing: 73% content marketing effectiveness rate. Source: sixelevenbpo.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-effectiveness-73-percent
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<blockquote cite="https://lighthousedata.io/data/content-marketing-effectiveness-73-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- content marketing effectiveness rate for businesses investing in content marketing<br><small>Source: sixelevenbpo.com (2024) · <a href="https://lighthousedata.io/data/content-marketing-effectiveness-73-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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