B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- content marketing effectiveness rate for UK content marketers (2017)
79% of UK content marketing survey respondents stated that content marketing in their business' digital marketing strategy was very or quite effective in 2017.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bmarketinglab.co.uk
Primary
Tier C
https://www.b2bmarketinglab.co.uk/blog/12-b2b-content-marketing-stats ↗
Source Article
16 B2B Content Marketing Stats to show your Marketing Team
Whenever we speak to companies looking to integrate content marketing strategies into their business’ digital marketing, one of the main concerns they have is: how effective is it going to be?
And when it comes to modern digital marketing, being able to clearly see the results of any marketing activ…
Original Research
b2bmarketinglab.co.uk
· Original study ↗
Methodology
HubSpot/Zazzle infographic survey on state of content marketing in UK
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK content marketers: 79% content marketing effectiveness rate. Source: b2bmarketinglab.co.uk (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-effectiveness-uk-2017
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<blockquote cite="https://lighthousedata.io/data/content-marketing-effectiveness-uk-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- content marketing effectiveness rate for UK content marketers<br><small>Source: b2bmarketinglab.co.uk (2017) · <a href="https://lighthousedata.io/data/content-marketing-effectiveness-uk-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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