B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- engagement rate increase for targeted ads vs non-targeted ads (2024)
Targeted ads can lead to a 50% increase in engagement rates compared to non-targeted ads according to a study by the Interactive Advertising Bureau.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau
Primary
Tier B
https://leadsbabyleads.com/how-to-use-geotargeting-for-local-business-advertising ↗
Source Article
Local Geotargeting Strategies for Small Business Advertising: 2024 Guide | LeadsBabyLeads
What You Need to Know
Geotargeting is a digital marketing strategy that involves delivering content or advertisements to users based on their geographic location. By utilizing this technology, local businesses can effectively reach their target audience with tailored messages that resonate with thei…
Original Research
Interactive Advertising Bureau
· Original study ↗
Methodology
Cited study by Interactive Advertising Bureau; original methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
targeted ads vs non-targeted ads: 50% engagement rate increase. Source: Interactive Advertising Bureau (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-ads-engagement-increase-50
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<blockquote cite="https://lighthousedata.io/data/targeted-ads-engagement-increase-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- engagement rate increase for targeted ads vs non-targeted ads<br><small>Source: Interactive Advertising Bureau (2024) · <a href="https://lighthousedata.io/data/targeted-ads-engagement-increase-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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