B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
45%
45% -- private label market share for Switzerland consumer packaged goods market (2015)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.observanow.com/how-national-brands-can-compete-with-private-labels/ ↗
Source Article
How national brands can compete with private labels
A recent rise in private-label product success is forcing national brands to compete for their share of the retail market. With low prices and high quality, private-label products have gained popularity and shed their negative stigma in the last decade.
Retailers, realizing that emerging technology …
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Switzerland consumer packaged goods market: 45% private label market share. Source: Nielsen (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/switzerland-private-label-share-45
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<blockquote cite="https://lighthousedata.io/data/switzerland-private-label-share-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- private label market share for Switzerland consumer packaged goods market<br><small>Source: Nielsen (2015) · <a href="https://lighthousedata.io/data/switzerland-private-label-share-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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