B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- private label market share for Global FMCG private label goods (2024)
Private label goods account for 22% market share globally according to Kantar.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://thecatalyx.com/navigating-price-hikes-private-label-vs-category-brand-leaders/ ↗
Source Article
Navigating Price Hikes: Private Label vs. Category Brand Leaders - Catalyx
Navigating Price Hikes: Private Label vs. Category Brand Leaders
This article is taken from the March edition of our thought leadership series; “Innovatively Speaking”, written by Catalyx CEO & Founder Guy White.
We recently discussed how unprecedented FMCG pricing was a collective own goal that wil…
Original Research
Kantar
· Original study ↗
Methodology
Cited from Kantar
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Global FMCG private label goods: 22% private label market share. Source: Kantar (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/private-label-market-share-global-22
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<blockquote cite="https://lighthousedata.io/data/private-label-market-share-global-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- private label market share for Global FMCG private label goods<br><small>Source: Kantar (2024) · <a href="https://lighthousedata.io/data/private-label-market-share-global-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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