B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

40%

40% -- private label market share for European grocery retail (2024)

Name: Private Label Market Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2024 · McKinsey

Private label products have an average market share of nearly 40% in European grocery retail.

Stated as 'nearly 40%'
Varies significantly by country

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2024

Entity

European grocery retail

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier B

https://ailet.com/articles/key-grocery-retail-trends-in-europe-by-peter-v/ ↗

Confidence: 53/100 Vintage: 2024 Channel: Common Crawl

Source Article

Key Grocery Retail Trends in Europe (2024)

Original Research

McKinsey · Original study ↗

Methodology

Citing McKinsey report 'Signs of Hope—The State of Grocery Retail 2024: Europe'; average across European countries, varies by country

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

European grocery retail: 40% private label market share. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europe-private-label-market-share-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/europe-private-label-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- private label market share for European grocery retail<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/europe-private-label-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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