B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- private label market share for German FMCG retail (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Goethe University Frankfurt - Hans Strothoff Chair of Retailing
Primary
Tier B
http://www.marketing.uni-frankfurt.de/en/research/projects/university-funded-projects/private-labels… ↗
Source Article
Private Labels
Original Research
Goethe University Frankfurt - Hans Strothoff Chair of Retailing
· Original study ↗
Methodology
University research project page citing German retail landscape data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
German FMCG retail: 30% private label market share. Source: Goethe University Frankfurt - Hans Strothoff Chair of Retailing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/germany-private-label-market-share-fmcg
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<blockquote cite="https://lighthousedata.io/data/germany-private-label-market-share-fmcg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- private label market share for German FMCG retail<br><small>Source: Goethe University Frankfurt - Hans Strothoff Chair of Retailing (2026) · <a href="https://lighthousedata.io/data/germany-private-label-market-share-fmcg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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