B
Evidence Grade B
Graded
under review
Safe to Cite
Current
97%
97% -- campaign response rate for Core target group (advertising creatives and production houses) responding to Supersonic's promotion mail-out and website (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Saatchi & Saatchi Copenhagen / Cannes Lions
Primary
Tier C
http://directdaily.blogspot.com/2009/06/supersonic-cph-supersonics.html ↗
Source Article
directdaily
Original Research
Saatchi & Saatchi Copenhagen / Cannes Lions
· Original study ↗
Methodology
Self-reported direct-response result from Cannes Lions Bronze Promo winner case study; respondents had unusually high involvement (worked one-on-one with Supersonic on episodes). Article body gives no explicit year, so collection year used as data_vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Core target group (advertising creatives and production houses) responding to Supersonic's promotion mail-out and website: 97% campaign response rate. Source: Saatchi & Saatchi Copenhagen / Cannes Lions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/supersonic-promotion-response-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/supersonic-promotion-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- campaign response rate for Core target group (advertising creatives and production houses) responding to Supersonic's promotion mail-out and website<br><small>Source: Saatchi & Saatchi Copenhagen / Cannes Lions (2026) · <a href="https://lighthousedata.io/data/supersonic-promotion-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.