B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.6%
4.6% -- churn rate for Streaming industry subscribers (weighted average) (Q1 2026)
Streaming subscriber churn reached a weighted average of 4.6% in Q1 2026, up from 2% in 2019.
- Rate of increase has begun to level off industry-wide
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.6%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Antenna
Primary
Tier C
https://blog.cleeng.com/agentic-ai-for-subscriber-retention-d2c-ott ↗
Source Article
Agentic AI for Subscriber Retention: What It Means for D2C & OTT Brands
Every subscriber business runs on the same loop: watch the data, spot a problem, decide what to do, then go build it. For fifteen years, software has helped with the first two steps of that loop and left the last two to your team. Agentic AI subscriber retention is the shift that closes it – and it'…
Original Research
Antenna
· Original study ↗
Methodology
Weighted average churn across streaming services; churn has risen 130% since 2019 (from 2% to 4.6%); rate of increase reported as leveling off industry-wide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Streaming industry subscribers (weighted average): 4.6% churn rate. Source: Antenna (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-subscriber-churn-rate-q1-2026
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<blockquote cite="https://lighthousedata.io/data/streaming-subscriber-churn-rate-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.6%</strong> -- churn rate for Streaming industry subscribers (weighted average)<br><small>Source: Antenna (Q1 2026) · <a href="https://lighthousedata.io/data/streaming-subscriber-churn-rate-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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