B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- churn rate for consumers victimized by payment fraud (2026)
76% of consumers would stop shopping on a site if they have been a victim of payment fraud.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sift
Primary
Tier C
https://www.2accept.net/blog/fraud-prevention-without-killing-conversion ↗
Source Article
Building a Fraud Stack Without Killing Conversion
Original Research
Sift
· Original study ↗
Methodology
Article cites Sift consumer research; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers victimized by payment fraud: 76% churn rate. Source: Sift (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stop-shopping-after-fraud-76
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-stop-shopping-after-fraud-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- churn rate for consumers victimized by payment fraud<br><small>Source: Sift (2026) · <a href="https://lighthousedata.io/data/consumers-stop-shopping-after-fraud-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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