B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- churn rate for SaaS customers in the 'Good Enough' zone (2026)
SaaS customers categorized in the 'Good Enough' zone exhibit a 45% churn rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
SBI Insights
Primary
Tier C
https://sbigrowth.com/insights/your-customers-are-lying-to-you ↗
Source Article
Your Customers Are Lying To You
Also cited by
saastr.com
https://www.saastr.com/
2026-08-15
towardsdatascience.com
https://towardsdatascience.com/
2026-08-15
Original Research
SBI Insights
· Original study ↗
Methodology
Based on a study by SBI Insights
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS customers in the 'Good Enough' zone: 45% churn rate. Source: SBI Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-good-enough-score-churn-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-good-enough-score-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- churn rate for SaaS customers in the 'Good Enough' zone<br><small>Source: SBI Insights (2026) · <a href="https://lighthousedata.io/data/saas-good-enough-score-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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