B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- churn rate for monthly subscription segments (2025 Q3)
14% of monthly subscription segments churned (stopped) through Q3 2025.
- Data does not distinguish how much churn is intentional versus systematic/technical glitches
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025 Q3
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
RKD Group
Primary
Tier B
https://blog.rkdgroup.com/what-churn-tells-us-about-sustaining-donors ↗
Source Article
Protecting the rhythm: What churn tells us about sustaining donors
Monthly sustaining giving is one of the fastest-growing segments of fundraising. In this article, we’ll focus on recurring giving with a different lens: We’ll look at the detail of donors’ monthly subscriptions to investigate churn to inform ways it can be proactively reduced.
Churn may be due to te…
Original Research
RKD Group
· Original study ↗
Methodology
RKD Sustainer analysis 2025
Methodology documented
Segmentation
IndustryNonprofit
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
monthly subscription segments: 14% churn rate. Source: RKD Group (2025 Q3). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-rate-q3-2025
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<blockquote cite="https://lighthousedata.io/data/churn-rate-q3-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- churn rate for monthly subscription segments<br><small>Source: RKD Group (2025 Q3) · <a href="https://lighthousedata.io/data/churn-rate-q3-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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