B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$43,900,000,000
$43,900,000,000 -- ad spend for streaming advertising (2025)
Global ad spend for streaming is projected to reach $43.9 billion in 2025.
- forecast/projection
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$43,900,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier B
https://martechtrend.com/global-ad-revenue-hits-1-14-trillion-in-2025-says-wpp/ ↗
Source Article
Global Ad Revenue Hits $1.14 Trillion in 2025, Says WPP - martechtrend
Advertising Industry Defies Economic Challenges
Despite global economic uncertainty, the advertising industry experienced robust growth in 2025. According to a recent forecast from WPP Media, total global ad revenue—excluding political advertising—is projected to rise by 8.8% this year, reaching $1.…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media forecast
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | $43,900,000,000 | |
| 2026 | $50,500,000,000 | +15.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
streaming advertising: $43,900,000,000 ad spend. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-ad-spend-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/streaming-ad-spend-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$43,900,000,000</strong> -- ad spend for streaming advertising<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/streaming-ad-spend-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.