B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

0.05%

0.05% -- click through rate for display ads (2024)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-25

2024 · AtomicAds

The benchmark click-through rate (CTR) for display ads is 0.05% (within a range of 0.05%-0.10%).

The source cites this as a range benchmark (0.05%-0.10%) for display ads

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Attribution: AtomicAds View source

Lighthouse Research Team

Last verified: 2026-09-23 · How we verify data →

Source verified Evidence graded

Value

0.05%

Unit

Percentage

Data Vintage

2024

Entity

display ads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

AtomicAds Primary Tier C

https://atomicads.ai/blog/strategic-ad-placements ↗

Confidence: 72/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Strategic Ad Placements - AtomicAds for Programmatic Campaigns

Nov 5, 2024 Strategic Ad Placements Rachit Sharma Strategic Ad Placements: The Key to Programmatic Success In the world of programmatic advertising, strategic ad placements can make or break a campaign. While advanced algorithms and data-driven targeting are essential, where your ads appear plays a …

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Original Research

AtomicAds · Original study ↗

Methodology

Benchmark provided for display ads.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

display ads: 0.05% click through rate. Source: AtomicAds (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/strategic-ad-placements-ctr-benchmark

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<blockquote cite="https://lighthousedata.io/data/strategic-ad-placements-ctr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.05%</strong> -- click through rate for display ads<br><small>Source: AtomicAds (2024) · <a href="https://lighthousedata.io/data/strategic-ad-placements-ctr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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