C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
0.1%
0.1% -- click through rate for static display banners (2026)
The average click-through rate (CTR) for a static display banner is around 0.1%.
- Described as an approximate/average benchmark sitting around 0.1%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
kappax.io
Primary
Tier C
https://kappax.io/blog/interactive-ads ↗
Source Article
Interactive advertising: types, benefits, examples and formats (2026)
TL;DR
Interactive ads respond to user actions (clicks, hovers, swipes, taps) and create two-way experiences that drive 3x the engagement of static banners. This guide covers 9 types (shoppable, gamified, interactive video, display, CTV, story, conversational, hover-to-reveal, expandable), explains h…
Also cited by
mthink.com
http://mthink.com/2012/05/
2026-09-20
Original Research
kappax.io
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
static display banners: 0.1% click through rate. Source: kappax.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/static-banner-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/static-banner-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- click through rate for static display banners<br><small>Source: kappax.io (2026) · <a href="https://lighthousedata.io/data/static-banner-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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