B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- gross markup for Residential builders spending nothing on advertising (2026)
Residential builders who spend nothing on advertising achieve a 20 percent gross markup.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Professional Builders
Primary
Tier A
https://blog.associationofprofessionalbuilders.com/how-much-should-you-spend-on-advertising-your-bui… ↗
Source Article
How Much Should You Spend On Advertising Your Building Company?
A residential building company should spend a minimum of 1 to 3 percent of revenue on marketing and advertising, with the highest-performing companies investing 4 percent or more. According to the State of Residential Construction Industry (SORCI) Report 2026, builders investing 4 percent or more ac…
Original Research
Association of Professional Builders
· Original study ↗
Methodology
SORCI Report 2026 industry survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Residential builders spending nothing on advertising: 20% gross markup. Source: Association of Professional Builders (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sorci-no-ad-spend-gross-markup-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sorci-no-ad-spend-gross-markup-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- gross markup for Residential builders spending nothing on advertising<br><small>Source: Association of Professional Builders (2026) · <a href="https://lighthousedata.io/data/sorci-no-ad-spend-gross-markup-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.