B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- gross markup for residential builders spending 4%+ of revenue on marketing (2026)
Residential builders committing 4% or more of revenue to marketing achieved a 29% gross markup.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
8,462
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Professional Builders
Primary
Tier A
https://blog.associationofprofessionalbuilders.com/construction-industry-trends ↗
Source Article
41 Construction Industry Trends From 8,462 Surveyed Builders (2026 Study)
We’ve analysed six years of data to uncover the construction industry trends, insights, and statistics that matter most for building company owners in 2026 and beyond.
All of it is captured in one place: the 2026 State of Residential Construction Industry (SORCI) Report.
This report draws on survey …
Original Research
Association of Professional Builders
· Original study ↗
Methodology
SORCI survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
residential builders spending 4%+ of revenue on marketing: 29% gross markup. Source: Association of Professional Builders (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/builders-marketing-spend-4pct-markup-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/builders-marketing-spend-4pct-markup-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- gross markup for residential builders spending 4%+ of revenue on marketing<br><small>Source: Association of Professional Builders (2026) · <a href="https://lighthousedata.io/data/builders-marketing-spend-4pct-markup-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.