B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- marketing budget allocation for social media (2012)
In 2012, the percentage of overall marketing budget allocated to social media was expected to climb to 10%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier B
http://www.briansolis.com/2012/05/the-path-from-a-social-brand-to-a-social-business/?sf4208808=1 ↗
Source Article
The Path from a Social Brand to a Social Business
Original Research
The CMO Survey
· Original study ↗
Methodology
Percentage of overall marketing budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media: 10% marketing budget allocation. Source: The CMO Survey (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_budget_2012
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<blockquote cite="https://lighthousedata.io/data/social_media_budget_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing budget allocation for social media<br><small>Source: The CMO Survey (2012) · <a href="https://lighthousedata.io/data/social_media_budget_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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