B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- social media purchase influence rate for adults (2025)
71% of adults make purchases based on what they see on social media sites like Facebook and Twitter.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.uplogictech.com/blog/how-to-get-advantages-from-social-media-with-an-app-to-grow-your-la… ↗
Source Article
Today’s world is full of social media. Everyone is using it to promote their business, spread their word, and build their brand. So, as a way to promote your brand and amplify your message, a mobile app must be considered.
The ability to run your own social media channels is an invaluable tool when …
Original Research
Pew Research Center
· Original study ↗
Methodology
Blog citing Pew Research Center; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
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Plain Text
adults: 71% social media purchase influence rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchase-influence-71pct
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<blockquote cite="https://lighthousedata.io/data/social-media-purchase-influence-71pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- social media purchase influence rate for adults<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/social-media-purchase-influence-71pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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