B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- social media purchase influence rate for global consumers (2015)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier B
https://dmxmarketing.com/half-of-shoppers-are-swayed-by-social-media-when-making-purchases/ ↗
Source Article
Half of shoppers are swayed by social media when making purchases
- New research puts 65% of global consumers being influenced by social media when making a purchasing decision, with previous customer photos playing a big role
- The research, which was conducted by Bazaarvoice, a product reviews and user generated content solutions company, has revealed several vi…
Original Research
Bazaarvoice
· Original study ↗
Methodology
Survey research by Bazaarvoice
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 65% social media purchase influence rate. Source: Bazaarvoice (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-consumers-influenced-by-social-media-purchase
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<blockquote cite="https://lighthousedata.io/data/global-consumers-influenced-by-social-media-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- social media purchase influence rate for global consumers<br><small>Source: Bazaarvoice (2015) · <a href="https://lighthousedata.io/data/global-consumers-influenced-by-social-media-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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