B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- social media purchase influence rate for consumers (2016)
74% of consumers rely on social media to influence their purchasing decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CeBIT
Primary
Tier C
https://aremorch.com/how-audience-signals-will-increase-new-value-for-hotels/ ↗
Source Article
How Audience Signals Will Increase New Value for Hotels
Original Research
CeBIT
· Original study ↗
Methodology
CeBIT study cited by article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 74% social media purchase influence rate. Source: CeBIT (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-social-media-purchase-influence
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<blockquote cite="https://lighthousedata.io/data/consumers-social-media-purchase-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- social media purchase influence rate for consumers<br><small>Source: CeBIT (2016) · <a href="https://lighthousedata.io/data/consumers-social-media-purchase-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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