B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- social media purchase influence rate for Swedish online consumers (2026)
According to E-barometern, 68% of consumers buy a specific product if they have read good things about it on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
E-barometern
Primary
Tier C
http://wolber.se/social-e-handel-digitala-super-trender/ ↗
Source Article
Social e-handel
Original Research
E-barometern
· Original study ↗
Methodology
Cited from E-barometern (PostNord's Swedish e-commerce barometer); original methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swedish online consumers: 68% social media purchase influence rate. Source: E-barometern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-purchase-influence-68-percent
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<blockquote cite="https://lighthousedata.io/data/social-media-purchase-influence-68-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- social media purchase influence rate for Swedish online consumers<br><small>Source: E-barometern (2026) · <a href="https://lighthousedata.io/data/social-media-purchase-influence-68-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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