B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58.4%
58.4% -- social media penetration rate for global population (2022-01)
As of January 2022, 58.4% of the global population used social media.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58.4%
Unit
Percentage
Data Vintage
2022-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite & We Are Social
Primary
Tier B
https://www.agencjawhites.pl/en/blog/upskilling-session-social-media ↗
Source Article
Upskilling session Whites. Knowledge-packed training for clients on the latest trends and changes in social media
From effective social commerce activities, through tactics for entering new social media platforms, to utilizing the most current Instagram functionalities, the upskilling sessions conducted by our social media specialists concern topics and areas with great potential for brands. These are trainings…
Original Research
Hootsuite & We Are Social
· Original study ↗
Methodology
Global Digital Overview January 2022, Hootsuite & We Are Social
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022-01 (current) | 58.4% | |
| 2024 | 62.6% | +7.2% |
| 2026 | 59% | -5.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global population: 58.4% social media penetration rate. Source: Hootsuite & We Are Social (2022-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-penetration-58-4pct
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<blockquote cite="https://lighthousedata.io/data/social-media-penetration-58-4pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.4%</strong> -- social media penetration rate for global population<br><small>Source: Hootsuite & We Are Social (2022-01) · <a href="https://lighthousedata.io/data/social-media-penetration-58-4pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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