B
Evidence Grade B
Graded
under review
Safe to Cite
Current
59%
59% -- social media penetration rate for Global population (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arboxapp.com
Primary
Tier C
https://arboxapp.com/arpod-episode/se02ep3-lily-pebbles-london-based-content-creator-social-media-in… ↗
Source Article
SE02EP3 Lily Pebbles, London-Based Content Creator, Social Media Influencer and Podcast Presenter.
Original Research
arboxapp.com
· Original study ↗
Methodology
Aggregate figure cited in podcast intro; original source not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022-01 | 58.4% | |
| 2024 | 62.6% | +7.2% |
| 2026 (current) | 59% | -5.8% |
Segmentation
Industryinfluencer_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Global population: 59% social media penetration rate. Source: arboxapp.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-social-media-penetration-59pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-social-media-penetration-59pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- social media penetration rate for Global population<br><small>Source: arboxapp.com (2026) · <a href="https://lighthousedata.io/data/global-social-media-penetration-59pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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