B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62.6%
62.6% -- social media penetration rate for Global population (2024)
In 2024, social media users accounted for 62.6% of the global population.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kepios
Primary
Tier B
https://blog.hollywoodbranded.com/4-reasons-brands-use-influencer-marketing-in-2024 ↗
Source Article
4 Reasons Brands Use Influencer Marketing in 2024
4 Reasons Brands Use Influencer Marketing in 2024
Quick Answer
Discover why brands prioritize influencer marketing in 2024. Learn how this strategy leverages authenticity, targeted audience reach and social proof.
Why Is Influencer Marketing Important?
Should your brand invest in influencer marketin…
Original Research
Kepios
· Original study ↗
Methodology
Study by Kepios, cited by Hollywood Branded blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022-01 | 58.4% | |
| 2024 (current) | 62.6% | +7.2% |
| 2026 | 59% | -5.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global population: 62.6% social media penetration rate. Source: Kepios (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-users-global-population-share-2024
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<blockquote cite="https://lighthousedata.io/data/social-media-users-global-population-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.6%</strong> -- social media penetration rate for Global population<br><small>Source: Kepios (2024) · <a href="https://lighthousedata.io/data/social-media-users-global-population-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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