B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

7.6%

7.6% -- social media budget share for US marketing budgets (2012-08)

Name: Social Media Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2012-08 · n=528 · The CMO Survey (Duke Fuqua School of Business)

Marketers allocate 7.6 percent of their marketing budgets to social media as of August 2012.

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Attribution: The CMO Survey (Duke Fuqua School of Business) View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

7.6%

Unit

Percentage

Data Vintage

2012-08

Entity

US marketing budgets

Sample Size

528

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The CMO Survey (Duke Fuqua School of Business) Primary Tier A

http://hispaniccmo.com/2012/08/23/marketers-optimistic-for-u-s-economy-slumps-insight-report/ ↗

Confidence: 57/100 Vintage: 2012-08 Channel: Common Crawl

Source Article

Marketers Optimistic for U.S. Economy Slumps. [INSIGHT & REPORT]

Original Research

The CMO Survey (Duke Fuqua School of Business) · Original study ↗

Methodology

The CMO Survey, Aug 2012

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US marketing budgets: 7.6% social media budget share. Source: The CMO Survey (Duke Fuqua School of Business) (2012-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-budget-share-2012

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<blockquote cite="https://lighthousedata.io/data/social-media-budget-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.6%</strong> -- social media budget share for US marketing budgets<br><small>Source: The CMO Survey (Duke Fuqua School of Business) (2012-08) · <a href="https://lighthousedata.io/data/social-media-budget-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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