B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

11.3%

11.3% -- social media budget share for US marketing leaders (2026)

Name: Social Media Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · The CMO Survey

US marketing leaders allocate an average of 11.3% of their marketing budgets to social media in spring 2026.

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Attribution: The CMO Survey View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

11.3%

Unit

Percentage

Data Vintage

2026

Entity

US marketing leaders

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The CMO Survey Primary Tier B

https://backtofrontshow.com/marketing-statistics ↗

Confidence: 59/100 Vintage: 2026 Channel: Deep Crawl

Source Article

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Original Research

The CMO Survey · Original study ↗

Methodology

The CMO Survey, 35th edition (Deloitte, Duke University, AMA)

Methodology documented

Segmentation

Industrymedia_entertainment RegionUS RoleCMO Channelsocial

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Plain Text

US marketing leaders: 11.3% social media budget share. Source: The CMO Survey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-budget-share-2026

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<blockquote cite="https://lighthousedata.io/data/social-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.3%</strong> -- social media budget share for US marketing leaders<br><small>Source: The CMO Survey (2026) · <a href="https://lighthousedata.io/data/social-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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