B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.4%
11.4% -- social media budget share for average business (2019)
In 2019, the average business will likely spend 11.4% of its marketing budget on social media.
- based on CMO survey projections
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
11.4%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (3)
Duke’s Fuqua School of Business
Primary
Tier A
https://salesfuel.com/cmo-survey-reveals-marketing-budget-jump-social-media-surprise/ ↗
Source Article
CMO Survey Reveals Marketing Budget Jump, Social Media Surprise
The February 2019 CMO Survey is out. Now in its 11th year, the survey spearheaded by Dr. Christine Moorman at Duke’s Fuqua School of Business, offers a unique look at marketer trends. This year, marketers are less optimistic than they’ve been in the past seven years. While survey takers indicated th…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
Original Research
Duke’s Fuqua School of Business
· Original study ↗
Methodology
CMO Survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
average business: 11.4% social media budget share. Source: Duke’s Fuqua School of Business (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-survey-social-media-budget-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmo-survey-social-media-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.4%</strong> -- social media budget share for average business<br><small>Source: Duke’s Fuqua School of Business (2019) · <a href="https://lighthousedata.io/data/cmo-survey-social-media-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.