B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19.5%
19.5% -- social media budget share for marketers (2013)
Marketers expect to spend 19.5% of their budgets on social media in the next 5 years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.5%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier C
http://rpmgr.com/20-stats-that-explain-why-marketers-still-struggle-to-measure-social-media-roi-data… ↗
Source Article
20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
Original Research
The CMO Survey
· Original study ↗
Methodology
Cited from The CMO Survey
Methodology documented
Segmentation
Industrymedia_entertainment
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
marketers: 19.5% social media budget share. Source: The CMO Survey (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-budget-19-5-percent
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<blockquote cite="https://lighthousedata.io/data/social-media-budget-19-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.5%</strong> -- social media budget share for marketers<br><small>Source: The CMO Survey (2013) · <a href="https://lighthousedata.io/data/social-media-budget-19-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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