B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.98%
0.98% -- click through rate for social media ads (Q4 2023)
Social media ads achieved an average click-through rate of 0.98% in Q4 2023.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
0.98%
Unit
Percentage
Data Vintage
Q4 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
30
Freshness
95
Sources (2)
Source Article
How to Build a Digital Marketing Strategy to Drive Growth in 2025
Businesses spent an estimated 210 billion dollars on search ads in 2024, highlighting just how much companies are willing to invest in digital marketing.
Yet this spending covers only one part of a much larger picture. More than half of senior marketers are increasing their digital budgets, but many…
Also cited by
2026-09-19
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 1.1% | |
| Q4 2023 (current) | 0.98% | -10.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media ads: 0.98% click through rate. Source: (Q4 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-ad-ctr-q4-2023
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<blockquote cite="https://lighthousedata.io/data/social-media-ad-ctr-q4-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.98%</strong> -- click through rate for social media ads<br><small>Source: (Q4 2023) · <a href="https://lighthousedata.io/data/social-media-ad-ctr-q4-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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