B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.10
$0.10 -- revenue per message for well-segmented SMS campaigns (2026)
A well-segmented SMS campaign generates between $0.10 and $0.30 per message sent.
- Reported as a range of $0.10-$0.30 per message sent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.10
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
darkroomagency.com
Primary
Tier C
https://www.darkroomagency.com/observatory/retention-marketing-cost-email-sms-2026 ↗
Source Article
Retention Marketing Cost in 2026: Email, SMS & Pricing
RETENTION MARKETING
How Much Does Retention Marketing Cost in 2026? (Email, SMS & Lifecycle Pricing)
Written by Darkroom leardership
Written & peer reviewed by 4 Darkroom team members
TL;DR: Retention marketing costs range from $4,000 to $17,500 per month when you stack every layer: email platform, …
Original Research
darkroomagency.com
· Original study ↗
Methodology
Agency benchmark, range midpoint used
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
well-segmented SMS campaigns: $0.10 revenue per message. Source: darkroomagency.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-revenue-per-message-2026
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<blockquote cite="https://lighthousedata.io/data/sms-revenue-per-message-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.10</strong> -- revenue per message for well-segmented SMS campaigns<br><small>Source: darkroomagency.com (2026) · <a href="https://lighthousedata.io/data/sms-revenue-per-message-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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