B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$0.13
$0.13 -- revenue per message for email marketing (average) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.13
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
audiencetap.com
Primary
Tier C
https://www.audiencetap.com/case-studies/tinker-coffee-co ↗
Source Article
Tinker Coffee Co. Case Study — 8.6% Conversion Rate | AudienceTap
How Tinker Coffee Hits an 8.6% Conversion Rate with Text Drops Every Other Week
Tinker Coffee built a bi-weekly text program that delivers consistent sales of single-origin roasts and daily drinker blends — hitting an 8.6% conversion rate and 13.9x ROI.
8.6%
Conversion rate
vs 0.12% for SMS campaign…
Original Research
audiencetap.com
· Original study ↗
Methodology
Email average cited for comparison in vendor case study
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email marketing (average): $0.13 revenue per message. Source: audiencetap.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-revenue-per-message-0-13
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<blockquote cite="https://lighthousedata.io/data/email-revenue-per-message-0-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.13</strong> -- revenue per message for email marketing (average)<br><small>Source: audiencetap.com (2026) · <a href="https://lighthousedata.io/data/email-revenue-per-message-0-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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